BWG event generates record €23m in supplier sales

Leo Crawford, group chief executive, BWG Group at a former BWG Trade Show, which last week was held virtually with significant sales growth vs the previous year

More than 1,000 independent retailers from across Ireland attended the annual BWG Trade Show in Dublin this week, which generated record sales of €23m for exhibitors

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More than 1,000 independent retailers from the across the country attended the BWG Trade Show at Dublin’s Citywest Hotel this week. Hosted by grocery retail group BWG Foods, the event generated record sales of over €23 million for exhibiting suppliers.

More than 150 indigenous and multinational suppliers, spanning categories including health & wellness, fresh food, pre-prepared meals, chilled produce, alcohol, beverages and confectionery, received exclusive access to the largest grouping of retailers in Ireland. This grouping represented over 1,000 retail stores across the Spar, EuroSpar, Mace, Londis and XL retail brands, which together have combined annual retail sales of approximately €1.75 billion.

“This week’s event has firmly established itself as a key feature in the retail calendar,” said Leo Crawford, BWG Group CEO, “and we have become the industry’s leading retailer-supplier showcase and trading event.

“The BWG Trade Show is a great opportunity for suppliers to showcase their latest product offerings and promotions directly to retailers,” he said. “It is also a unique chance for retailers to engage proactively with suppliers around new solutions to emerging consumer trends, while helping to ensure that offerings continue to evolve to meet the changing needs of the modern shopper.”

BWG Foods and its brands have been in Ireland more than 50 years, employing 22,000 people across Ireland.

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