Budget 2018: Sugar tax will not tackle obesity – IBC

The Retail Excellence Budget 2019 submission calls for extra support for retailers
Under the new rules which come into effect from 1 December 2021, no medium can be used to advertise HFSS products if more than 50% of its audience is under 15 years of age

The Irish Beverage Council has criticised the government's proposed sugar tax in Budget 2018, stating that consumption of sugary drinks has been falling for several years and that the tax will not have the desired effect.

Print

PrintPrint
News

Read More:

10 October 2017

Share this post:
 

advertisement



 

The Irish Beverage Council, the Ibec group that represents soft drinks companies, has reacted negatively to the introduction of a sugar-sweetened drink tax. The council previously lobbied against the tax in its pre-budget submissions.

“We’ve been offering low-sugar drinks for 30 years,” said IBC director Colm Jordan. “We will continue to reduce sugar content and increase our no-sugar and low-sugar offerings to reflect consumer taste and choice.

“Obesity is a complex societal issue,” Jordan said. “Where similar taxes were introduced, obesity rates increased. The Department of Health’s own assessment found no conclusive evidence a tax will impact population weight. We are committed to working with government on solutions that deliver real public health benefits.

“Taxing one ingredient in some sugary drinks, but not all sugary drinks, will not combat the complex challenge of obesity,” Jordan added.

 

advertisement



 
Share this post:

Read More:



Back to Top ↑

Shelflife Magazine