Bowls of love!
The Danish concept of ‘Hygge’, idiomatically translated as ‘cosiness’, has been highlighted in reams of lifestyle columns of late. And little wonder; as the chilly nights begin to creep in, everyone wants to create a relaxing nest of tranquillity and warmth at home. Soup fits this trend and mood perfectly, offering fuss-free and heartwarming bowls of nourishing goodness, writes Gillian Hamill
10 October 2016 | 0
AT A GLANCE: SOUP
- Over 72% of the value of the soup market is represented by branded soups (Source: Kantar data)
- Heinz is launching ‘Soup Season’ this autumn with a new cross-category campaign called ‘Love Heinz Soup’
- Heinz recently launched new Heinz 1.5 pint Packet Soup which is exclusive to the Irish market
- Avonmore is made with pride in Kilkenny and has been since 1991
- Avonmore’s range is available in 400g, 700g and 1kg cartons with a re-closable cap, while the new premium soups come in a convenient portable tub
- Cully & Sully’s Special Guest, Squashed Veggie Soup, will soon be appearing in all supermarkets, with more Special Guest Soup recipes set to make an appearance over the coming months
Worth over €23.5m, the fresh soup market in Ireland has been showing steady growth year-on-year in recent times. Miriam Tuomey, Food & Beverage Division, Bord Bia, writes that according to Kantar data, more shoppers are buying into the category, and buying greater volumes. Significantly, the category has a branded affinity, with over 72% of the value of the market representing branded soups. Chilled soup is perceived as ‘fresh’ by consumers, and fits with people’s desires for nutrition, naturalness and substance. New packaging formats have also created growth within the soups market, according to market analyst Mintel, while ambient options remain popular with those seeking convenience, nutrition and a longer shelf life at home.
Soup Season has arrived!
Heinz is launching ‘Soup Season’ this autumn with a new cross-category campaign called ‘Love Heinz Soup’ to give the whole country a warm glow both inside and out. The campaign – which begins this month and runs right through the soup season – features all Heinz Soups, including the recently launched new Heinz 1.5 pint Packet Soup which is exclusive to the Irish market. There will be a new marketing campaign to support this ‘Love Soup’ campaign including TV, out of home, print, digital and social plus extensive in-store activation.
Emily O’Kane, marketing manager at Kraft Heinz, said: “This new campaign will remind consumers that Heinz soups are tasty, feel-good foods that warm them up both physically and emotionally. October is a key time for our consumers. Summer is over, the nights are drawing in and the Christmas in-store push is fast approaching. By announcing Soup Season through a cross-category campaign like this including our new Heinz Packet Soup, we’re providing even more reasons for shoppers to buy Heinz.
Full of nourishing goodness
Made with pride in Kilkenny since 1991, Avonmore introduced Ireland’s very first fresh soup and has been renowned for creating tasty fresh Irish soups ever since. Inspired by the Avonmore motto “the taste of homemade”, these classic soups are made in Kilkenny using nature’s best ingredients to give a satisfying, flavoursome soup full of nourishing goodness. Avonmore’s chefs carefully blend, season and cook these beautiful ingredients to capture the taste of a real homemade soup, while offering something tantalising and full of flavour.
Avonmore has a range of formats and flavours to suit every occasion including 400g, 700g and 1kg cartons with a re-closable cap, which are suitable for both lunch-time and family meals occasions, while the new premium soups come in a convenient portable tub, perfect for “Al desko” dining or a quick and nutritious meal at home. The premium soup range includes traditional favourites with a delicious twist such as Vine Tomato with Aged Parmesan Soup.
With the colder weather creeping in, Avonmore soups will warm up hungry tummies across Ireland and the brand believes they are a must-stock item for the chilly evenings ahead.
Special guest joins the party!
Cully & Sully supplies a range of award-winning soups. The company is delighted to announce that its very popular ‘Special Guest’, Squashed Veggie Soup, will soon be appearing in all supermarkets. Squashed Veggie Soup is full of autumn vegetables and has a little kick of chilli to keep consumers warm coming into the colder days. Cully & Sully has lots more Special Guest Soup recipes that will be making an appearance over the coming months. The Special Guest Soup is also gluten-free, like all of Cully & Sully’s soups. For more information, call 021 4293584 or e-mail: firstname.lastname@example.org.
Premature carrot harvest causes problems for Campbell Soup
Campbell Soup recently reported a smaller-than-expected quarterly adjusted profit due to a product recall as well as higher costs and lower sales of carrots, according to The Irish Times.
The company’s full-year adjusted earnings forecast fell short of analysts’ estimates – a move that caused its shares to fall by 6.5% to a more than six-month low last month.
Campbell Soup’s net loss was $81 million in the quarter, as a result of a $141 million pre-tax impairment charge related to Bolthouse. The company earned $17 million a year earlier.
Net sales dipped 0.35% to $1.69 billion, although this remained in line with analysts’ estimates.
The Irish Times reports the company’s problems in the quarter were focused on its Campbell Fresh business. At Campbell Fresh, operating profit fell by a huge 62% in the quarter and sales fell 5%. Sales were dented by a recall of protein drinks in June, higher carrot costs and lower sales of carrots and carrot ingredients – all in the Bolthouse Farms unit.
Campbell Soup said it harvested carrots, which are Bolthouse’s best-known products, prematurely in springtime. This led to smaller carrots, which dissatisfied customers and caused a loss of business.