With retailers reporting that new limited edition Tayto Chocolate bars are flying off the shelves, it seems clear that companies looking for some brand publicity, should take a leaf out of Largo Foods' book!
Apr 15 2013
Just 10,000 bars of the limited edition Tayto Milk Chocolate Bar have been released and are being sold in Tayto Park in Ashbourne, Co Meath, and retailers including Londis, Gala, Costcutter, Topaz and Spar.
The new limited edition Tayto Chocolate bars have created quite a stir. The idea of the iconic cheese and onion crisp combined with Butlers Chocolate has generated acres of coverage across social media networks and traditional media.
A spokesperson for Tayto told ShelfLife: "We have been overwhelmed with how well the Tayto Cheese and Onion Chocolate bar has been received so far. It is available nationwide, however given the response a number of shops have actually sold out. We are working with Butlers to ensure more bars are available over the coming weeks. However this is a limited edition item and so will only be available for the next few months."
Following in the footsteps of those Hunky Dory ads, it's clear that when it comes to generating publicity, Raymond Coyle and Largo Foods are true maestros.
Don't believe us? Here's just a smidgeon of the coverage garnered in the past week.
The Irish Examiner gives its verdict on the limited edition bars that "are flying out the door according to shop owners".
The Irish Independent delves into how Tayto "has managed to set taste buds tingling and tongues wagging".
Food blogging website, Wholesome Foods, was one of the first to try out the unusual culinary choice.
The Tayto and chocolate combo phenomenon led The Journal to look at "11 food combinations we can't believe exist"
Her.ie reported that an Irish woman in England has written "a letter of love and longing" on Facebook, asking the crisp giant to send her a Tayto Chocolate Bar. The online magazine was so impressed that it noted: "Emma, we think you deserve a Tayto bar for that. If Mr. Tayto hasn't responded by the Monday, we'll post you one ourselves. "
The Cheeky Cooks blog also wrote an entertaining piece entitled "A nation asked Why? - Tayto answered Why Not!"