Love Irish Food and Independent Newspapers have teamed up to offer one Irish food producer an advertising campaign worth €200,000
Jul 12 2012
The Brand Elevator Award’s judging panel will include Darragh McCullough, Independent Newspapers, Kieran Rumley, executive director of Love Irish Food, and Tom Trainor, chief executive of the Marketing Institute of Ireland, which is supporting the initiative
Love Irish Food has announced a Brand Elevator Award which will see one Irish food and drink manufacturer benefit from a €200,000 advertising campaign.
The organisation which has grown since its inception in 2009 from 29 members to over 90, says it is introducing the award, “in recognition of the significant impact food and drink manufacturers make to the Irish economy.”
Speaking at its launch, Kieran Rumley, executive director of Love Irish Food said: “This award recognises that all across the Irish food and drink industry there are wonderful brands employing local people and directly contributing to Ireland’s economic recovery, we hope that the considerable advertising campaign offered by Independent Newspapers can help bring one of these brands to the next level”.
Love Irish Food has teamed up with Independent Newspapers to offer this significant prize to the brand which best illustrates the effect the campaign could have on its business.
While the brand does not need to be a member of Love Irish Food it does need to meet the criteria for membership i.e. 80% of the value must be derived from manufacturing in the Republic of Ireland and the brand must use Irish ingredients where available.
Love Irish Food and Independent Newspapers will work with the winner to plan the optimum advertising campaign for the brand given the business objectives. An online entry form is available on loveirishfood.ie and the closing date for receipt of registration is Friday 20 July 2012 with the closing date for completed submissions being Friday 17 August 2012.