HB has launched two new exciting product innovations; Push Up with Haribo and Twister 3D
May 14 2012
HB kids’ range continues to bring excitement to the sector in 2012 with the launch of Push Up with Haribo. Licensed by Haribo, Push Up with Haribo is a vanilla flavoured ice cream with swirls of strawberry sauce on a push up stick filled with yummy Haribo gummy bears. HB’s partnership with Haribo gives kids something that is both exciting and fun to eat and at only 85 calories per ice cream it ticks all mums’ needs too.
HB continues to drive excitement in the family freezer category this year through innovation in its multipack range. Capitalising on the success and strength of the Twister brand comes Twister 3D Ice; a slow melt lemon core lolly wrapped in strawberry flavoured ice and a thick pineapple gummy strip.
Only available in multipacks, the whole family can enjoy picking off the pineapple gummy strip bit by bit and enjoy the new Twister 3D Ice in different ways. As with all HB multipacks this multipack contains no artificial colours or flavours.