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Bord Bia and Tesco help 16 producers trade at multiple level

Tesco and Bord Bia have created a retail programme that equips foods producers with the skills to help secure, grow and maintain a listing with Tesco

Apr 13 2012

Bord Bia and Tesco have developed a programme to help Irish food and drink companies achieve sustainable growth at multiple retail level. 
Speaking at the initiative’s launch held in Bord Bia’s Dublin headquarters, the Minister for Agriculture, Food and the Marine, Simon Coveney, said this form of cooperation would “drive the sector forward both at home and abroad”. 
This retail programme which is supported by Enterprise Ireland, will equip participants with the necessary skills required to secure, grow and maintain a listing with Tesco. The programme will involve three different levels; local, national and export, to assist small, medium and large sized companies in growing to the next level of business with Tesco. 
Sixteen companies covering the dairy, seafood, ready meals, beverage, frozen and ambient sectors have been selected to participate. Clear objectives and targets will be set for each company partaking to help them achieve key opportunities identified for their business with Tesco. The programme will consist of workshops, bespoke mentoring and access to relevant Tesco consumer data and consumer insights.
Tony Keohane, CEO, Tesco Ireland, said the initiative continued Tesco’s “desire to source local products, particularly fresh foods,” which he described as “a cornerstone of our business”.

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