Following on from the success of its impulse bag, The Natural Confectionery Company is confident it can create the same magic with the Guzzle Puzzle sharing bag
Apr 13 2012
This April, The Natural Confectionery Company will launch a Guzzle Puzzle sharing bag, building on last year’s successful launch of the innovative Guzzle Puzzle impulse bag. This ‘magical’ product features different jelly shapes in different flavours, which fit together. The magical part comes when the jellies are combined to produce entirely new flavours: cinnamon and lime create cola; orange and banana give you bubblegum; raspberry and lime make ‘pink lemonade.’ The new sharing bag includes a new apple flavour creating further flavour combinations when combined with raspberry to make a blackcurrent flavour. The Guzzle Puzzle concept is unique and certain to drive interest in the sugar category. To maximise sales potential, the product is available in pre-filled HODs.