Walkers Sunbites received a fresh and colourful new pack design last April and will be supported by a significant marketing and sampling campaign in 2012
Apr 13 2012
Last April, Walkers introduced a new, colourful pack design for Sunbites crisps. This was coupled with a marketing campaign to heighten consumer awareness of the brand’s taste credentials and drive trial via sampling. In 2012, Walkers Sunbites will be supported with press, shopper marketing and digital advertising. Walkers Sunbites will also run sampling in major multiples as well as experiential sampling events.
The crisps contain 67% wholegrain, including whole oats, corn and wheat and no artificial colours, flavours or preservatives. A 25g pack of Sunbites contains 30% less fat than regular crisps and provides more than a third of the suggested daily amount of wholegrain.
Walkers Sunbites are available in a six-pack format in five natural flavours including Lightly Sea Salted, Sour Cream & Cracked Black Pepper, Oven Roasted Onion & Rosemary and Sun-Ripened Sweet Chilli, together with the new Cheddar and Caramelised Onion NPD. Single serve formats include Sour Cream & Cracked Black Pepper and Sun-Ripened Sweet Chilli.