Irish women are invited to take part in the Lynx revolution for a limited time only, through enjoying the brand's limited edition female fragrance, Lynx Attract
Mar 12 2012
Lads’ favourite, Lynx launched the first limited edition female fragrance, Lynx Attract on 8 February. For the first time, the brand famous for giving men the edge in the mating game invited Irish women to take part in the Lynx revolution for a limited time only. The special fragrance was available for purchase exclusively from Dunnes Stores for its first week and for sale in all other retailers after this period.
The unique campaign saw Playboy bunny Louise Kavanagh reunite with two of her fellow Lynx minxes, Nadia Forde and Karena Graham to test drive Lynx Attract. The launch of Lynx Attract was supported by a €9.5 million marketing campaign across Ireland and the UK which included digital, TV and PR activations. For more information, visit www.facebook.com/lynxeffectireland