New pizza flavours and concepts are keeping the Goodfella's brand at the top of its game
Oct 20 2011
September 2011 saw Goodfella’s, Ireland’s number one frozen pizza brand (48% AC Nielsen September 2011) launch a new range and through the line campaign.
Investment in product improvements coupled with a new look made this launch the biggest in frozen pizza this year. The brand has been supported with TV, outdoor and in-store activity. In keeping with consumer trends of more people eating in, Goodfella’s provides consumers with a Takeaway product delivering an authentic takeaway taste and also now available is the new Ciabatta range.
The Deep Pan product is still number one within the sector giving the same Goodfella’s great taste while Thin, with its stonebaked base, delivers a quality pizza for all the family. The first Flatbread Pizza offering targets those who enjoy a lighter eat.