Market Focus > Category Profiles
Jun 19 2013
ShelfLife.ie
Here's to summer!
With almost 60% of alcohol sold in Ireland last year being purchased through the off-licence trade, according to the latest Drink Industry Group of Ireland (DIGI) ‘Drinks Market Performance Report'; it is essential that retailers stock up on the best-selling seasonal tipples as our temperatures begin to tentatively climb.
Published: 14/05/2013
Premier players in the Italian league
With "ease of preparation" and "speed" being two key consumer needs, stocking an enticing Italian foods category is essential for shoppers looking for tasty yet nutritious meal and snack options. Gillian Hamill reports
Published: 14/05/2013
Summer sizzlers
An essential part of that ‘summer feeling' is the smell of food cooking on the BBQ. Fiona Donnellan looks at the category's main offerings this season and ways to drive sales for summer
Published: 14/05/2013
Technology trends - Part one
Technology trends are constantly being upgraded with newer, better and faster methods. With a move towards a more cash-less society, retailers are investing in software to boost their business. ShelfLife asked the market leaders one question: Which technology trend will impact the retail industry most significantly this year and why?
Published: 14/05/2013
A major soft spot
Research shows that for every degree the climate increases above 15 degrees, impulse bottled water sales increase by 4.6%. Gillian Hamill reports on how to capitalise on soft drinks as temperatures begin to rise
Published: 16/04/2013
Crafty business
Ireland's craft beer market has experienced dynamic growth as consumers become accustomed to quality craft offerings and demand greater choice, writes Gillian Hamill
Published: 16/04/2013
Grab and go
The food-to-go sector is growing year-on-year due to people looking for fast but filling meals. Having a wide range of choice for competitive prices will boost repeat sales. Fiona Donnellan reports
Published: 16/04/2013
Sugar sensation
Accounting for almost half of all sugar confectionery value sales, gum-based sweets represent a key sector to watch within sugar confectionery. Soft, they may be, but they're certainly no slouch when it comes to generating growth
Published: 16/04/2013
We all scream for ice cream
The ice cream impulse market is a cash cow for retailers as it delivers higher value margins compared with other categories. Fiona Donnellan looks at the must haves coming into the summer season
Published: 16/04/2013
Supplying sales success
Sales, distribution and marketing agencies can add genuine value for brand owners and retailers by providing the industry expertise needed to deliver operational efficiencies and drive sales forwards.
Published: 14/03/2013
A mega-watt smile
Growth is being driven within the overall oral care category by brands using the latest scientific technologies to tackle specific problems, such as sensitivity, tooth erosion and gingivitis.
Published: 13/03/2013
Delicious dairy
Successful dairy brands continue to stand out from the competition by focusing on their unique points of difference, whether that is an award-winning taste or added vitamins and nutrients, writes Gillian Hamill.
Published: 13/03/2013
Hopping along nicely
With the Easter confectionery market alone generating €32.7 million in sales last year, stocking a varied range will see incremental sales spring up, writes Gillian Hamill.
Published: 18/02/2013
Ice paradise
Currently worth €203.7 million, a number of frozen food brands have grown and maintained their market share by keeping their cool and delivering the value and innovation that consumers demand.
Published: 18/02/2013
Sparks of energy
Energy drink brands have diversified into different flavours and formats; delivering greater convenience and value for consumers and successfully pumping up interest within the overall category, writes Gillian Hamill.
Published: 18/02/2013
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