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Apr 17 2014

ShelfLife.ie

A real Egg-stravaganza
After Christmas, Easter is a major sales occasion for retailers. Data from 2013 clearly shows increased innovation paid off, with the number of Irish households that bought from the Easter category up by 5.4% on 2012. During this key period, it's important to cover all your bases and ensure you carry the top brands within each market segment, writes Gillian Hamill
Published: 13/03/2014


Baby love
With Ireland's birth rate continuing to come out on top within the EU, this is encouraging news for the baby category where a demand for ‘natural' products - both in terms of food and toiletries - is a top parental concern which is driving value sales, writes Gillian Hamil
Published: 13/03/2014


Legen-dairy!
Despite facing increased competition from the private-label sector, double digit growth is still occurring for successful brands within the dairy category. Gillian Hamill outlines some of the latest innovations taking place
Published: 13/03/2014


Paper perfection
Despite facing extreme competition, key brands within the household paper category have achieved growth in 2013 by delivering value and concentrating on the USPs that enable them to stand out from the crowd
Published: 18/02/2014


Rising energy levels
With energy drinks currently the second fastest growing category within impulse soft drinks, it's important for retailers to give them the space they deserve, writes Gillian Hamill
Published: 18/02/2014


Smiles all round
Currently worth €37 million, Ireland's oral care category continues to shine. Happily, consumers are prepared to pay more to ensure they don't miss out on the user benefits delivered by the latest scientific innovations
Published: 18/02/2014


Bottle it!
January is typically the month when consumers are keen to detox by hitting the gym or pounding the pavements, with on-the-go water options front of mind. Increased innovation in terms of flavours and packaging formats has regenerated interest in this category
Published: 21/01/2014


Frozen fortune
Perceived as ‘locking in' nutrition and offering convenient mealtime options, the global frozen prepared-food industry is experiencing strong growth and is expected to reach sales of a whopping €142 billion by 2015, writes Gillian Hamill
Published: 21/01/2014


Meaty sales results
Offering a selection of tasty and fuss-free options for breakfast, lunch and dinner, the cooked meats category provides the potential to drive sales all year around. Gillian Hamill outlines the leading players in this lucrative market
Published: 21/01/2014


A weight off your mind
After indulging during Christmas, Irish consumers' thoughts will be turning to how they can eat healthily in the New Year. Gillian Hamill reports on the products that can help achieve health goals, without compromising on taste
Published: 13/12/2013


Electrical storm
Forecasted to triple in sales by 2015 in the UK, the popularity of e-cigarettes is clearly on the rise, as the performance of Ireland's leading brands demonstrates
Published: 13/12/2013


Sales heroes of 2013
As we reach the end of year, ShelfLife celebrates the brands that have successfully kept their finger on the pulse of the nation's zeitgeist in order to deliver exactly what consumers want
Published: 13/12/2013


Adding the fizz to Christmas
The soft drink category will not only prove popular with children this year, but adults will also head to the sector in search of drink solutions to enjoy over the festive period, writes David Corscadden
Published: 15/11/2013


Spreading Christmas cheer
With entertaining at home becoming more and more popular with Irish consumers, the festive period is bound to deliver a boost for drink sales, writes David Corscadden
Published: 15/11/2013


Deck the shelves
Ensuring a shop is well stocked with Christmas essentials is crucial for retailers to meet the high demand from customers in the lead up to the festive season, writes David Corscadden
Published: 14/11/2013


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