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Apr 23 2014

ShelfLife.ie

Targeting the correct sales channel
Building a relationship with a professional distribution and marketing agency can make your business more efficient and keep you informed of key promotions in order to stay competitive and drive sales
Published: 22/04/2014


The soft sell
Impulse purchasing is a major driver within soft drinks, meaning brands constantly need to copper-fasten their USPs within consumers' minds. Thankfully, the category leaders have more than stepped up to the mark with new flavour innovations, engaging on-pack promotions and tempting price-marked packs. Gillian Hamill reports
Published: 22/04/2014


A major scoop!
Currently worth €109 million, Ireland's ice cream category is thriving, despite a pronounced lack of scorchingly sunny days. In fact, Ireland is actually the third biggest consumer of ice cream in Europe, with both the impulse and take-home sectors performing well. Employing effective point of sale materials and merchandising this summer can entice your customers to cool down with an ‘affordable luxury' treat, writes Gillian Hamill
Published: 17/04/2014


Keep on running
A number of clever food solutions have been created for time-pressed consumers, allowing retailers to grow their food on the go offering and giving the consumer increased choice, especially at lunchtimes
Published: 17/04/2014


Sweet disposition
Currently worth €100 million, Ireland's sugar confectionery market is growing by 1.5% year-on-year. New brand extensions are reinvigorating interest in a category which has always been a sweet earner for retailers, writes Gillian Hamill
Published: 17/04/2014


A fine craft
The number of pubs specialising in craft beers that have exploded onto the Irish scene over the past few years, shows craft beers are truly representing the current zeitgeist. This is perhaps not surprising given the number of key consumer trends they fulfil; not only are they helping support Irish and local jobs, but they taste superb. Gillian Hamill reports on the breweries shaking up Ireland's beer scene
Published: 16/04/2014


A real Egg-stravaganza
After Christmas, Easter is a major sales occasion for retailers. Data from 2013 clearly shows increased innovation paid off, with the number of Irish households that bought from the Easter category up by 5.4% on 2012. During this key period, it's important to cover all your bases and ensure you carry the top brands within each market segment, writes Gillian Hamill
Published: 13/03/2014


Baby love
With Ireland's birth rate continuing to come out on top within the EU, this is encouraging news for the baby category where a demand for ‘natural' products - both in terms of food and toiletries - is a top parental concern which is driving value sales, writes Gillian Hamil
Published: 13/03/2014


Legen-dairy!
Despite facing increased competition from the private-label sector, double digit growth is still occurring for successful brands within the dairy category. Gillian Hamill outlines some of the latest innovations taking place
Published: 13/03/2014


Paper perfection
Despite facing extreme competition, key brands within the household paper category have achieved growth in 2013 by delivering value and concentrating on the USPs that enable them to stand out from the crowd
Published: 18/02/2014


Rising energy levels
With energy drinks currently the second fastest growing category within impulse soft drinks, it's important for retailers to give them the space they deserve, writes Gillian Hamill
Published: 18/02/2014


Smiles all round
Currently worth €37 million, Ireland's oral care category continues to shine. Happily, consumers are prepared to pay more to ensure they don't miss out on the user benefits delivered by the latest scientific innovations
Published: 18/02/2014


Bottle it!
January is typically the month when consumers are keen to detox by hitting the gym or pounding the pavements, with on-the-go water options front of mind. Increased innovation in terms of flavours and packaging formats has regenerated interest in this category
Published: 21/01/2014


Frozen fortune
Perceived as ‘locking in' nutrition and offering convenient mealtime options, the global frozen prepared-food industry is experiencing strong growth and is expected to reach sales of a whopping €142 billion by 2015, writes Gillian Hamill
Published: 21/01/2014


Meaty sales results
Offering a selection of tasty and fuss-free options for breakfast, lunch and dinner, the cooked meats category provides the potential to drive sales all year around. Gillian Hamill outlines the leading players in this lucrative market
Published: 21/01/2014


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