Aldi launches online wine store in UK
Aldi in the UK is continuing its aggressive expansion with a comprehensive online wine store.
Print22 January 2016
2016 has already been established as the year online grocery retailing will take off in a major way. Online giant Amazon is set to enter the UK market, at which point things will get very interesting. In anticipation of this event, the other “big four” retailers as well as up and comers (ie the German discounters) are bolstering their online offerings in order to be prepared for a fight.
To that end, Aldi has just launched its first steps into online with a wine e-commerce site that may take its bigger competitors by surprise. The Guardian reports that the move follows a £35m investment aimed at drawing even more new customers and also catering to customers who do not live near an Aldi store.
UK customers can avail of free delivery of wine in an introductory offer, after which deliveries will cost £3.
Matthew Barnes, CEO of Aldi UK, said that the new approach will encompass Aldi’s existing principles of “simplicity and efficiency.
“Starting with wines is a logical first step for us,” Barnes said. “It’s a standout category for Aldi and often the entry point for customers who haven’t shopped with us before.”
Meanwhile, Marketing.co.uk reports on rumours that Amazon is seeking to buy out UK online grocer Ocado as part of its push in to that market. Ocado reported in the past that it was open to international partnerships, but no official word has come from either side on a deal.
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